Brand Extension. How Sub-Branding can be used to stretch a by Lina Seil PDF

By Lina Seil

ISBN-10: 3668323976

ISBN-13: 9783668323971

Seminar paper from the yr 2016 within the topic enterprise economics - advertising, company verbal exchange, CRM, marketplace learn, Social Media, grade: 2,0, collage of technologies Hannover, language: English, summary: the aim of this educational paper is to spot how Sub-Branding can be utilized to stretch a model successfully. Thereby, the essence of the logo Extension will be clarified and particularly Sub-Branding may be categorised and represented. additionally, an outline of the Adidas staff is given. in addition, it truly is heavily tested, how Sub-Branding works in perform at the foundation of the emblem Adidas.

First of all of the concentration of this educational paper lies at the conceptual basics. This bankruptcy will outline and talk about the phrases model, model administration and model coverage. Secondly, model Extension could be analysed intimately. right here, the categories of brand name Extension – that are class Extension and Line Extension – and its possibilities and hazards could be displayed. Then the logo Extension method Sub-Branding – and particularly, its pursuits, requisites, in addition to possibilities and hazards – might be defined in detail.

Following this, a case research of the German sports clothing save Adidas is gifted to demonstrate how model Extension and particularly Sub-Branding paintings in perform. Thereby, this bankruptcy is aimed toward spotting how Sub-Branding can be utilized to increase a model successfully. before everything, the corporate Adidas and its model Portfolio should be intro-duced. Afterwards, a more in-depth glance is taken at how Sub-Branding works in perform in keeping with the instance of Adidas utilizing numerous sub-brands. Following that, a severe assessment of the company’s model extension process finalizes the bankruptcy. eventually, the information won from this educational paper might be summarized in a con-clusion.

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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas by Lina Seil


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